Staffing for Success in Single-Family Build-to-Rent Communities
Apr 7, 2025
Staffing for Success in Single-Family Build-to-Rent Communities
The single-family build-to-rent (BTR) sector continues to experience remarkable growth, achieving a record high with 39,000 new rental homes completed in 2024—representing a 15.5% year-over-year increase, according to the March 2025 Yardi Matrix BTR Report. As part of the broader multifamily housing market, single-family BTR uniquely blends the operational approaches of multifamily properties with the appeal and conveniences of single-family homes.
Unique Staffing Challenges in BTR Communities
1. Geographic Dispersal and Operational Complexity
Unlike conventional multifamily complexes, single-family BTR communities typically involve managing individual homes spread across larger areas. This geographic dispersal demands decentralized, agile property management teams capable of promptly and efficiently addressing individual resident and property needs.
2. Elevated Resident Expectations
BTR residents often seek a housing experience closer to homeownership, expecting higher levels of amenities, privacy, space, and personalized service. Meeting these elevated expectations requires staff dedicated to superior customer service, personalized resident care, and proactive property management.
3. Increased Maintenance and Logistical Demands
Single-family rental homes present unique maintenance challenges due to their physical separation and distinctive features. Operators must employ highly skilled maintenance professionals capable of efficiently managing logistical challenges across geographically dispersed properties.
Market Trends Shaping Staffing Needs
1. Regional Growth Hotspots
Markets such as Phoenix, Dallas, Atlanta, and Houston are leading the way in BTR expansion, driven by strong job markets, significant population growth, and appealing economic climates. Multifamily operators in these regions face increasingly competitive talent markets, underscoring the importance of strategic recruitment and retention efforts.
2. Demographic Shifts Driving Demand
Key demographic groups—such as millennials forming new families, remote workers seeking flexible living spaces, and retirees pursuing low-maintenance lifestyles—are increasingly drawn to BTR communities. Effective staffing strategies must include roles tailored to these demographics, such as community engagement specialists and remote-friendly management teams.
Strategic Staffing Recommendations
Community Managers: Recruit experienced leaders adept at managing dispersed properties and ensuring consistent resident satisfaction.
Leasing and Customer Relations Specialists: Prioritize hiring professionals skilled in marketing BTR community advantages and managing elevated resident expectations.
Skilled Maintenance Teams: Invest in maintenance personnel proficient in proactive and efficient management of the unique logistical demands of single-family rentals.
Conclusion
Strategically staffing your single-family BTR community is critical to operational success, resident satisfaction, and competitive positioning. Multifamily operators can enhance their staffing outcomes by partnering with specialized recruiting firms like Percy, ensuring they secure the talent necessary to thrive in the rapidly expanding BTR market.